DISPLAY ADS are MY SPECIALTY!DON'T LET NEWSPAPERS DESIGN YOUR ADS!Long gone are the days when newspapers hired solid professionals to design display ads. Today, with the advent of desktop publishing software, newspapers tend to hire "production workers" for salaries not much above minimum wage; many of these well-intended individuals are not trained in the art of typography, layout and techniques of effective ad design. Some publications offer to bundle in production of your ad with the price you're paying for of the ad space, but it's worth investing a few more dollars to have your ad designed by a professional. Display advertising is my specialty, I was trained by the best in the business, and have been designing newspaper and magazine ads for my clients for more than 20 years.
Always trust a professional to design ads for publication. My specialty is in designing small ads that carry the same selling power as full page spreads. Tice Allison Design excels at creating display ads that strike the balance between eye-catching elegance and subtle selling power, focusing maximum selling power into a small space. Whether it’s a simple business card spot for a local theater production or a 4-color full page ad for placement in a national magazine, I create ads that stand out amongst the rest! Notice how the ad I designed for PIzzeria DePaoli in Windsor, CA draws your eye to the main focus points of the ad and employs a simple contrast between white space and color to make it easy to read and catch the eye. The whole idea is to catch the eye. Display advertising does work… but it has to be done right. Whether your ad is an institutional design -- that is, something that never changes -- or a time-senstitive ad design promoting a special sale or event, the success of your ad depends largely on having a professional handle the design.
Make no mistake. One of the most effective approaches to marketing is the display advertising campaign. But whether it's a simple black and white ad for your local newspaper or a 4-color half-page spread for a national magazine, suceess depends largely on a professionally-designed ad. Click the link below to view samples of my |
Let's take a test. Which ads on the left draw your attention? What parts catch your eye? The one at the bottom left corner seems to get lost in the shuffle, doesn't it? I designed all of these ads, but made that particular mock ad to look like something put together by a well-intended beginner. 
